How to write good tweets
Actionable tips to start writing better tweets and grow your Twitter audience.
Twitter is without a doubt a great place to build an audience. A lot of people go to Twitter to make new connections, start a following, find users, and makes sales.
But it's not that easy to grow on Twitter. Sure there are those fake follower services, but those aren't the kind of followers that are going to engage with you and start using your product or reading your newsletters.
Why would you want to write good tweets?
Real Twitter growth is about writing great tweets, multiple times a day. Twitter's algorithm wants you to create content that engages people, and it wants you to be as active as possible.
So writing a good tweet every now and then isn't enough. What you need is to write great tweets every single day.
How to write better tweets
Though you want to please the algorithm, you shouldn't be writing FOR the algorithm. The way you get people to engage with your post is by thinking about your target audience and what they want. Not by thinking about what the algorithm wants.
No matter what topic(s) you want to tweet about, you should always ask yourself the following question: how does my tweet provide value or trigger emotions for the person reading it?
And there are a few ways you can achieve that.
Providing value with your tweets
Providing value to the people reading your tweets requires a bit of work when you're just starting out on Twitter. It becomes easier as your audience grows.
Let's imagine I'm a freelance web designer looking to grow my Twitter audience. Here are a few tweet ideas that will increase engagement rate by providing value to my readers.
- A list of the tools I use to make my designs
- A database of design inspirations
- A free sample of some icons I designed
- A free video review of your landing page
- Offering some visibility on my account (ex: tag a product with a great landing page, I'll share my 10 favorites tomorrow)
Here's a great example of mixing list format and opportunity for visibility.
When you still have a small account, doing the work may seem too costly compared to the followers you will get. But the first followers you get usually really like what you are doing, and they will be the ones who will share your stuff later on and help you grow.
If you have 50 followers, you should provide even more value to them than you would to 10K followers.
Triggering emotions with your tweets
Even better than providing value, triggering emotions can really get the stream of new followers going. Of course sometimes you'll think of something funny or sad and that can make a good tweet. But there are a few tricks to make your tweets trigger more emotions for your followers.
Here are a few of these tricks:
- Be funny: make memes for your target audience, be sarcastic ("I think eBay's web design is my favorite"),
- Share successes: did you get your first client? Win a prize? Get positive feedback? Raise funds? Share it with the world (and throw in a few tips or a free resource to explain how you did it).
- Be vulnerable: sharing failures or difficult moments resonates with many people. Don't be like that all the time, but people like seeing other human beings, not 100% successful robots.
- Be controversial: say something you know is not entirely true, but say it like it's a universal truth. People will either applaud you or get angry with you, but you'll get those extra impressions. As a designer, I could say: "Material Design is the only way to go for UI. Every other choice is wrong."
- Take advantage of confirmation bias: people enjoy content that promotes their views and beliefs, confirming they are right. Who is your audience and what are their beliefs? Web designers: "A great product is nothing without great UI.".
Here's another example makers and founders might like:
How to write great tweets every day
Knowing what makes a good tweet doesn't make it easy to write many of them every day. The problem is Twitter wants you to be this funny, informative, interesting and generous person all the time. Not just when you're feeling inspired.
We have a couple of tricks to progressively turn you into a tweeting machine.
Take advantage of feeling inspired & plan your tweets
Whenever you are feeling inspired, build on that momentum and don't stop before you wrote at least 10 tweets. Most of us don't feel inspired or creative all the time, so we better take full advantage of it while it lasts.
Your goal should be to have great tweets written in advance, so you can publish (or schedule) them whenever you want. There are a bunch of tweet scheduling tool available, including a native one in Twitter. Make use of these.
This will make it less stressful than having to think about what to tweet every day. Which in turn will make you more likely to be creative. Which brings us to...
Writing tweets is so much more efficient when you're feeling inspired. The best thing you can do is try to multiply these moments so you can easily plan your content weeks in advance.
Sometimes, inspiration just comes to us without any reason. Maybe you're singing under the shower, walking in the streets (or reading this blog post), and suddenly you get this great tweet idea. Maybe you get a few more afterwards.
The best way we found to provoke inspiration is to do what copywriters do.
Copywriters use swipe files, a page where they save all the great content they find on the internet. This way, whenever they want to do a writing session, they can go to their swipe file to take a look at other people's content and find inspiration for their next blog post, book chapter or whatever.
You can progressively build your own "tweet swipe file" and go to it every time you feel uninspired, or do what I do which is visit it every Monday and write tweets for the week.
Then there's the question of finding great tweets to add to your swipe file. The long way of doing it is to go on Twitter and save the tweets you like over time. This is a fine process, with the inconvenient that you'll have to go through large quantities of tweets and you'll have a bit of trouble finding out what the engagement rate for each tweet really is.
What we do at Tweet Hunter is we help you find the very best tweets available on any topic. And by "best" we mean tweets that are generating a high engagement rate. You can search for any topic-related ("marketing") or format-related ("list") keyword and find great tweets to get inspired by. Of course we also provide a fully-equipped tweet and thread scheduler. Did we also mention our AI-writing assistant? You can learn more right here .
I hope these actionable tips to write better tweets will help you grow your Twitter audience, don't forget it's never too late to start on Twitter. 80% of Twitter users don't tweet, and 10% of users write 80% of tweets. There's still room for people to grow.